Product development
Flavour, structure and format provide a starting point for a distinct product. The bobo five-layer wafer roll is one expression of that approach.
Our approach
Invented in China. Original ideas, made into products.
An idea becomes a product through development, manufacturing and the experience of a brand.
Start with the product. Give original ideas a tangible form.
Development shapes the product, manufacturing brings it to life, and the brand introduces it to everyday moments. Together, they define our work.
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Manufacturing
In Weihai, Shandong, we connect development with production, working across ingredients, processes and equipment.
Brand building
We organise content, consumer experiences and market communication around the product, helping people get to know a brand and make their own choice.
One product. Many everyday moments.
Open, taste, share. An experience begins with the product in your hand and grows through the moments you spend with others. Through products and brand content, we bring our ideas closer to everyday life.
Contact the team about visits and events.
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Invented in China
bobo five-layer wafer roll
For Quanjia Food, Invented in China describes an approach to creating products. We draw inspiration from everyday food and the ways people enjoy it, considering flavour, form and occasion together. Development and manufacturing give those ideas a tangible form. Our brands help people discover, choose and enjoy the resulting products.
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